HomeAway launches new model for advertisers
HomeAway has introduced 2 new services in order to attract more paying customers.
1) HomeAway Free Listings – Pay-per-booking model for advertisers
Instead of paying an annual subscription rental home owners and managers pay a 10% commission to HomeAway upon confirmed bookings.
Note:
- All HomeAway free listings require payments to be processed via the ‘Payments by HomeAway’ by guest credit card
- Free listings will be displayed within the Home Away’Classic’ search position or below.
- Free listings will include property headline, property description, 24 photos, review system, map and availability calendar.
- The pay-per-booking model is ‘Recommended for short-season and event properties that rent fewer than 6 weeks per year“
- Free Listings currently only available on HomeAway.com
2) Professional Referral Network
A directory connecting new HomeAway users to professional property management companies during the sign-up process. HomeAway charges the homeowner a percentage of the booking (averages approximately 20 percent of the rental price). This is designed for homeowners who want to rent their properties but don’t want the hassle of managing them.
Marketing and Booking Services – Advertisers are directed to a partner company to build their listing and handle all enquiries and reservations. The owner pays a commission, which varies from partner to partner, and HomeAway receives a guaranteed subscription from the company.
Full Service – Owners/Managers are directed to a property manager in their area who undertake the services listed above as well as on-site management and maintenance services. The partners offer their services at a percentage of the booking fees and HomeAway is again guaranteed an annual subscription for that listing.
40 companies have joined the Professional Referral Network and include Evolve Vacation Rental Network, No Worries Vacation Rentals and Turnkey Vacation Rentals.
CEO Brian Sharples said “Our research tells us that many owners who don’t subscribe to our sites are concerned about the time commitment required to rent their property”
Other subscription offers with HomeAway where owners keep 100% of their revenue:
HomeAway.com – Save $25 on new 12-month listings at HomeAway.com with code G307.
HomeAway UK – Save 25% on new 12-month listing on HomeAway.co.uk with code CJ25.
HomeAway UK – £1 Trial Offer
HomeAway UK & OwnersDirect Bundle – 20% discount code for new customers listing their property on both HomeAwayUK & OwnersDirect.co.uk with code CJUK20